Movie industry to customers: Ash Nazg.
Germany's movie industry has started an awareness campaign about our localized version of the DMCA; the message is that movie "pirates" are criminals. The campaign's strategy is to insinuate that casual, non-commercial users of file sharing networks may face the maximum penalties available for commercial movie pirates.
Out of the three main motives of the campaign, one is tellingly similar to the EFF's Let the Music Play campaign (and, ultimately, backfires); one is obscene, alluding to music pirates possibly being raped by fellow prison inmates (and, ultimately, backfires); and one puts the Lord of the Rings into a wholly new perspective (and, ultimately, backfires too).
One Ring Law to rule them all, One Ring Law to find them,
One Ring Law to bring them all and in the darkness bind them.
