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.net: Price or "Value"?

The GNSO Council's .net committee is currently discussing criteria to be used in picking the next registry operator for .net. There's some discussion about the role that registry-level pricing should play as a crtierion in evaluating the bids: Should the lowest bidder be selected, once baseline technical criteria are met? Or should overall "value" of the proposals (whatever this be) be considered, with price only being a minor factor in this consideration?

I'm arguing that either, baseline criteria + price should be used in evaluating bids, or that "value" needs to be defined, quantifiably: If the GNSO decides to say that apples can balance oranges, then it also needs to find a way to compare them.

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